Actionable Marketing Research 
Decision making teams grow businesses and improve ROI when they have the right understanding about how customers experience and feel about their brands and initiatives, trust the advice given and act on it. 
How We'll Help
Our goal is to help decision making by unlocking and effectively communicating the value of consumer insight. We improve engagement with the marketing research process to ensure its accuracy, reliability, comprehensiveness and usefulness.
Customized Approaches
Successful brands are well differentiated in the minds of customers. Unique brands benefit from our unique and customized research approach that unlocks deeper insights and understanding.
Gaining Deeper Insight
Traditional quantitative research has been described as definitive but shallow. Qualitative research is criticized for not being robust or structured enough. Our multi-modal quali-quant approaches utilise the best of both worlds to get you the information you need.
About Gadd Research
Local to global
We are experts in the Canadian market and use local research suppliers whenever possible. While we pride ourselves on our Canadian expertise, we also have global experience and have conducted studies from Singapore to Brazil.
Unlocking insights since 1989
Gadd Research was established in 1989 as a traditional advertising concept pre-testing and consumer brand tracking company. Since then we have evolved into a full service market research company with a reputation for research quality and innovation.
Extensive and wide ranging experience
We have helped many of Canada's largest companies, associations, multinationals and advertising agencies. Our 40 plus years of research experience spans a wide range of industries including consumer goods, automotive, health care and not-for-profit.
Our Approach
Getting closer to customers
We know from our firm's quantitative and qualitative research that the most successful marketing initiatives are empathetic and emotionally resonate with customers.
We believe that the odds of marketing success can be improved by unlocking the right insight for clients and communicating it effectively; our reports are designed to answer the questions of decision makers.
In our experience better understanding beyond ratings for clients, along with more engaging research instruments for consumers, leads to more accurate, reliable and comprehensive research.
Customized multi-modal research approaches
We do not believe in off the rack research methodologies or making your research questions fit our offerings. We customize our approaches and questioning as much as possible to make sure we get you the answers you need for your unique needs.
We think, question, reinvent and invent based on our clients' needs. We have pioneered interactive computer assisted interviewing, quali quant, pricing/brand share estimate modeling, virtual store research, projective techniques in quant studies, ethno diaries and remote usability testing.
We are the only made in Canada research company to have won the ESOMAR Best New Methodology prize.
Our Research Offerings
Our multi modal philosophy means that no research approach is off the table when it comes to answering your research questions. We are known for our innovation and flexibility when it comes to designing your unique research study.
Please click the service you wish to gain a deeper understanding of.
Offerings Include:
Advertising pre-testing & tracking (interAD )
A customized, robust and norms based quantitative research approach that is designed around your unique strategy and communications objectives.
Packaging, logo & name testing
Evaluate and compare concepts, diagnose what strengths and weaknesses are.
Media content testing
Diagnose and evaluate the strengths and weaknesses of your media content, from television programs to online content.
Web usability research
Watch your consumers use, navigate and critique your online space. Follow up with a quantitative assessment.
Brand experience, identity, affinity & positioning
Determine where consumers place your brand and what drives their feelings towards it.
Research techniques include but are not limited to:
Tracking
Follow trends and attitudes over time. Our experience includes weekly, monthly and yearly tracking. We pride ourselves on the quality control of our sample and the reliability of our results.
Customer journeys
Follow customers over a set period of time to discover their actions, thoughts and beliefs.
In the moment mobile
Much research continues to rely on the faulty memories of consumers as to what they have done over the last week, month or even year. Utilise consumer technology to enable consumers to record their behaviour, motivations and attitudes as it happens.
Shopper studies
Observe customers and conduct in-depth interviews to determine behaviour and motivations.
Ethno diaries
Allow customers to qualitatively express their feelings using photos, diary descriptions and video.
Statistical analysis
Past experience includes segmentation, brand price trade off, regression, correlation and mapping.
How can we help
Where to find us:
250 The Esplanade
Suite 305
Toronto, ON
M5A 1J2