InterAd is our customized, qualitative/quantitative hybrid approach to pre-testing creative concepts and ad and campaign ideas. InterAd has been successfully used to evaluate and diagnose over 1,000 ads in Canada and the USA.
Great research measures the emotional connection as well as the rational. The emotional connection with ads such as Budweiser’s Three Frogs or Bell’s Dieppe drives breakthrough and, most importantly, persuasion. Our analysis goes beyond the basic pass and fail scores of most standardized testing to help explain why and how.
5 keys to advertising success
1. Brand/product linkage
2. Communication of the strategic intent
3. Breakthrough/intrusiveness
4. The emotional connection
5. Persuasion
How interAd goes beyond
Customized to your unique brand strategy and communications objectives
Diagnoses as well as evaluates
Combines online quantitative and qualitative approaches – with qualitative probing through Tele-Webs or ideation through mini-groups.
Measures both the emotional and rational response of your audience – so you can determine the intangible qualities that will create successful advertising for your product or service.
GADD RESEARCH INC.
GADD RESEARCH INC.
