Our choice of tools is driven by the needs of our client. We mix qualitative and quantitative research and conventional and not-so-conventional research in our success stories.
Whatever the chosen approach, we create and use tools that are designed to engage. An engaging experience motivates participants to provide more thoughtful responses – yielding better insights, analysis and decision-making.
And we’re never afraid to innovate and evolve.
3 approaches you may want to consider
1. Tele-webs – our most recent innovation – combines telephone interviews with interactive webcasts
2. InterAd was the first interactive advertising tool to diagnose as well as to evaluate ads during pre-testing
3. Ethno-diaries get at the drivers of an individual’s response using an interactive exercise that engages participants over a set period of time – such as taking and submitting photos that create a visual diary of thoughts or feelings.
GADD RESEARCH INC.
GADD RESEARCH INC.
