Tele-web interviews are an innovative and cost-effective approach to qualitative research, taking traditional projective techniques based on clinical psychology – such as sentence completion, photo sorts, and brand personality attributes – and adapting them to an online environment.
The process combines an in-depth phone interview with stimulus shown via an interactive webcast – revealing the emotional drivers of consumer or business opinions and decisions.
5 ways you can benefit from tele-web interviews
1. Flexible methodology can be applied to any type of study
2. Live, interactive sessions engage respondents and reveal the “why” behind the numbers
3. Personal, in-depth approach makes it easier to reach difficult target groups
4. Use of technology allows anonymity for sensitive topics
5. Cost efficient process – 20 tele-web interviews cost less than two focus groups
GADD RESEARCH INC.
GADD RESEARCH INC.
